SERP Monitor and what it's going to do for you
One of the big players in anyone campaign. Knowing how you're doing in the SERPs is very important to any successful marketer. You've got to know where you stand before you know which links to push, which keywords to snipe and which campaigns to drop (before they lose you A LOT of money).
One of the powerful features is the overview of current rankings within any of the selected search engines. This allows you to target a particular engine and really nail your campaign down around it. All though we recommend you go for the big G there is traffic and benefit to be had from all 3 major engines.
There's also a chart which features your current and previous rankings. This allows you to not only see where you currently stand but where you came from. Once again this is a preventative measure to keep you from spending too much time on a campaign which is literally "going nowhere". It's very easy when the results are laid out with visual reference.
The tagging feature is one which was developed precisely so you could group together sets of keywords. Just as easy as it is to group them together you can take them apart and check out which ones are relevant to your niche.
The SERP monitor will also allow you to give a quick glance to your current keyword gains and losses in regards to SERP positions. This can be invaluable while saving you tons of time since you won't have to type and find each keyword within the search engines.
The last part is the CSV exporter which is important for any marketer who's interested in keeping a history of their results. It's important to track your campaign all the way through so you're able to quickly, easily and flawlessly re-create the results you achieve with the "perfect" campaign. Our CSV exporter allows you to back up the files on your computer - permanently.
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